Hi I’m Briella!
A graphic designer with a BFA who specializes in marketing. Thriving in environments with established brand guidelines, bringing consistency and creativity to every campaign. Years of experience and knowledge in executing multi-channel marketing strategies across digital and physical platforms, and collaborating with multiple internal and external teams to deliver cohesive, brand-aligned content and experiences. Commended by senior leadership for driving measurable success in event and campaign marketing, including significant growth in attendance and engagement. Additionally, commended for the ability to accept and apply feedback to adapt work accordingly and improve deliverables.
Marketing Work
Branding Work
Work Experience
3+ Years of Creative Expertise in the Graphic Design Industry
JUNE 2022- PRESENT
GRAPHIC MARKETING SPECIALIST
lululemon
- Developed and executed visually engaging marketing materials across both physical (signage, in-store displays, print collateral) and digital platforms (social media & email marketing), aligning with established brand guidelines.
- Utilized Adobe Creative Cloud (Photoshop, Illustrator, InDesign), to produce brand designs with strong layout, typography, and visual hierarchy.
- Participated in routine feedback meetings to revise and implement design critiques, ensuring timely delivery of final assets.
- Collaborated cross-functionally with internal teams to gather input, align on objectives, and produce cohesive, brand-aligned media assets across digital and print channels. Additionally communicated with external vendors to ensure brand consistency and timely delivery of assets.
- Created event marketing for a region of 8 store locations, supporting teams at each site resulting in a 46% overall increase in event attendance across the region.
JAN 2021- JUNE 2022
GRAPHIC DESIGNER
freelance
- Designed and developed complete brand identity systems for multiple clients, including custom logo creation, color palettes, and consistent font hierarchies to establish a strong, cohesive visual presence.
- Created detailed brand guidelines to ensure consistency across all marketing channels and future design work. Produced versatile social media templates optimized for various platforms, incorporating best practices for sizing, safe zones, and engagement-driven layouts.
- Collaborated closely with clients to understand their vision and goals, delivering tailored creative solutions that enhanced brand recognition and audience connection. Managed multiple projects simultaneously, meeting deadlines while maintaining high-quality design standards.
Software Knowledge
DESIGN
Illustrator, InDesign, Photoshop, Lightroom, Figma, Canva, Procreate
2D & 3D MODELING
Rhino, Revit, AutoCAD
Office Productivity
Word, Excel, PowerPoint, Acrobat Pro
Operating Systems
Macintosh, Windows 10 & 11
PRODUCTION machines
Laser cutters (Universal 9 & 12, Epilogue, & Glowforge), 3D Printing (Viper, PLA’s), CNC, Print Production
Social media
Understanding of social platforms, formats, sizing, and UI restrictions. Instagram, Twitter (X), TikTok
CONTACT
briellawadkinss@gmail.com
Hi I’m Briella!
A graphic designer with a BFA who specializes in marketing. Thriving in environments with established brand guidelines, bringing consistency and creativity to every campaign. Years of experience and knowledge in executing multi-channel marketing strategies across digital and physical platforms, and collaborating with multiple internal and external teams to deliver cohesive, brand-aligned content and experiences. Commended by senior leadership for driving measurable success in event and campaign marketing, including significant growth in attendance and engagement. Additionally, commended for the ability to accept and apply feedback to adapt work accordingly and improve deliverables.
Marketing Work
Branding Work
Work Experience
3+ Years of Creative Expertise in the Graphic Design Industry
JUNE 2022- PRESENT
GRAPHIC MARKETING SPECIALIST
lululemon
- Developed and executed visually engaging marketing materials across both physical (signage, in-store displays, print collateral) and digital platforms (social media & email marketing), aligning with established brand guidelines.
- Utilized Adobe Creative Cloud (Photoshop, Illustrator, InDesign), to produce brand designs with strong layout, typography, and visual hierarchy.
- Participated in routine feedback meetings to revise and implement design critiques, ensuring timely delivery of final assets.
- Collaborated cross-functionally with internal teams to gather input, align on objectives, and produce cohesive, brand-aligned media assets across digital and print channels. Additionally communicated with external vendors to ensure brand consistency and timely delivery of assets.
- Created event marketing for a region of 8 store locations, supporting teams at each site resulting in a 46% overall increase in event attendance across the region.
JAN 2021- JUNE 2022
GRAPHIC DESIGNER
freelance
- Designed and developed complete brand identity systems for multiple clients, including custom logo creation, color palettes, and consistent font hierarchies to establish a strong, cohesive visual presence.
- Created detailed brand guidelines to ensure consistency across all marketing channels and future design work. Produced versatile social media templates optimized for various platforms, incorporating best practices for sizing, safe zones, and engagement-driven layouts.
- Collaborated closely with clients to understand their vision and goals, delivering tailored creative solutions that enhanced brand recognition and audience connection. Managed multiple projects simultaneously, meeting deadlines while maintaining high-quality design standards.
Software Knowledge
DESIGN
Illustrator, InDesign, Photoshop, Lightroom, Figma, Canva, Procreate
Operating Systems
Macintosh, Windows 10 & 11
2D & 3D MODELING
Rhino, Revit, AutoCAD
PRODUCTION machines
Laser cutters (Universal 9 & 12, Epilogue, & Glowforge), 3D Printing (Viper, PLA’s), CNC, Print Production
Office Productivity
Word, Excel, PowerPoint, Acrobat Pro
Social media
Understanding of social platforms, formats, sizing, and UI restrictions. Instagram, Twitter (X), TikTok
CONTACT
briellawadkinss@gmail.com
Hi I’m Briella!
A graphic designer with a BFA who specializes in marketing. Thriving in environments with established brand guidelines, bringing consistency and creativity to every campaign. Years of experience and knowledge in executing multi-channel marketing strategies across digital and physical platforms, and collaborating with multiple internal and external teams to deliver cohesive, brand-aligned content and experiences. Commended by senior leadership for driving measurable success in event and campaign marketing, including significant growth in attendance and engagement. Additionally, commended for the ability to accept and apply feedback to adapt work accordingly and improve deliverables.
Marketing Work
Branding Work
Work Experience
3+ Years of Creative Expertise in the Graphic Design Industry
JUNE 2022- PRESENT
GRAPHIC MARKETING SPECIALIST
lululemon
- Developed and executed visually engaging marketing materials across both physical (signage, in-store displays, print collateral) and digital platforms (social media & email marketing), aligning with established brand guidelines.
- Utilized Adobe Creative Cloud (Photoshop, Illustrator, InDesign), to produce brand designs with strong layout, typography, and visual hierarchy.
- Participated in routine feedback meetings to revise and implement design critiques, ensuring timely delivery of final assets.
- Collaborated cross-functionally with internal teams to gather input, align on objectives, and produce cohesive, brand-aligned media assets across digital and print channels. Additionally communicated with external vendors to ensure brand consistency and timely delivery of assets.
- Created event marketing for a region of 8 store locations, supporting teams at each site resulting in a 46% overall increase in event attendance across the region.
JAN 2021- JUNE 2022
GRAPHIC DESIGNER
freelance
- Designed and developed complete brand identity systems for multiple clients, including custom logo creation, color palettes, and consistent font hierarchies to establish a strong, cohesive visual presence.
- Created detailed brand guidelines to ensure consistency across all marketing channels and future design work. Produced versatile social media templates optimized for various platforms, incorporating best practices for sizing, safe zones, and engagement-driven layouts.
- Collaborated closely with clients to understand their vision and goals, delivering tailored creative solutions that enhanced brand recognition and audience connection. Managed multiple projects simultaneously, meeting deadlines while maintaining high-quality design standards.
Software Knowledge
DESIGN
Illustrator, InDesign, Photoshop, Lightroom, Figma, Canva, Procreate
Operating Systems
Macintosh, Windows 10 & 11
2D & 3D MODELING
Rhino, Revit, AutoCAD
PRODUCTION machines
Laser cutters (Universal 9 & 12, Epilogue, & Glowforge), 3D Printing (Viper, PLA’s), CNC, Print Production
Office Productivity
Word, Excel, PowerPoint, Acrobat Pro
Social media
Understanding of social platforms, formats, sizing, and UI restrictions. Instagram, Twitter (X), TikTok
CONTACT
briellawadkinss@gmail.com